Sell Your Rolex in NYC
for the Highest
Cash Offer.
Buyers of New York has been the most trusted name for selling Rolex watches in Manhattan for over 30 years. We buy every model — Submariner, Daytona, Day-Date, GMT, and rare vintage pieces. Cash paid on the spot.
New, pre-owned, vintage, or damaged — we evaluate every Rolex on its own merits and pay accordingly. No model too old, no reference too rare.
Rolex Submariner
The most iconic dive watch ever made. Steel, gold, and two-tone. Ceramic and pre-ceramic bezels. Always in top demand — we pay premium for all Sub references.
Rolex Datejust
The classic men's and women's dress watch since 1945. 36mm, 41mm, Jubilee and Oyster bracelets. All dial colors — blue, black, Wimbledon, Azzurro, white and more.
Rolex Day-Date (President)
The "President" — Rolex's most prestigious watch. Yellow, white, and rose gold. Diamond dials, exotic dials, fluted bezels. We pay exceptional prices for all Day-Date references.
Rolex Cosmograph Daytona
The most sought-after Rolex on the secondary market. Steel ceramic, gold, and two-tone. Paul Newman vintage references command extraordinary premiums. We actively seek all Daytona models.
Rolex GMT-Master II
The traveler's watch. "Pepsi" red-blue, "Batman" black-blue, "Root Beer" brown-black. All GMT references have strong collector demand — steel models especially.
Sea-Dweller, Sky-Dweller & Explorer
Sea-Dweller and Deepsea for serious divers. Sky-Dweller with annual calendar — one of Rolex's most complex movements. Explorer I and II always have strong demand.
Vintage Rolex
Vintage Rolex from the 1950s–70s command significant premiums. Paul Newman Daytona, tropical dials, gilt chapter rings, and rare references. Condition and provenance matter — but scratches are expected.
Yacht-Master, Milgauss & Cellini
Yacht-Master I and II — platinum, gold and Rolesor. Milgauss with lightning bolt hand and green crystal. Cellini — Rolex's dress watch collection in pure gold.
Damaged, Incomplete & Non-Working
Missing bracelet, scratched crystal, damaged case, non-working movement — we still buy it. The value may be lower but we make offers on every genuine Rolex regardless of condition.
Every Rolex is evaluated on multiple factors. Here's exactly what goes into your offer — explained in full before you decide anything.
Model & Reference Number
The specific reference number determines base market value. A Daytona 116500 in steel is worth dramatically more than a Datejust — the model matters most.
Condition
Case sharpness, bracelet stretch, dial condition, and movement function all factor in. Polished cases typically reduce value vs. unpolished original surfaces.
Box & Papers
Original box, warranty card (papers), hang tags, and booklets can add 10–30% to the offer. Not required, but always bring them if you have them.
Year & Age
Vintage Rolex from the 1950s–70s often worth more than newer models. Newer references with recent service records also command premiums.
Current Market Demand
Secondary market prices fluctuate. Steel sport Rolex like Submariner and GMT are currently at sustained high demand. We track the market daily.
Dial & Material
Factory diamond dials, exotic stone dials (meteorite, onyx), and rare color dials (tropical, gilt) all carry significant premiums above standard dials.
30 Years. Specialists. Not Pawnbrokers.
Most places that buy Rolex in NYC are pawn shops or general jewelry buyers who use a price guide and offer 40–60% of market value. We're different — our buyers specialize specifically in luxury watches and track the secondary market daily.
We have an unlimited acquisition budget because we're in Manhattan's Diamond District with direct access to watch dealers, collectors, and auction houses. That means we can pay more — and consistently do.
Pawn Your Rolex — Get Cash, Keep the Option to Buy Back
Not ready to sell permanently? We offer collateral loans on all Rolex watches. You bring in your watch, we give you cash, and you have the option to pay back the loan and get your Rolex returned.
No credit check required. Interest is just 2% per month. Loan term is flexible — pay it off anytime with no prepayment penalty. A great option when you need short-term cash but don't want to part with your watch permanently.
Walk in, get evaluated by a specialist, get a firm offer, walk out with cash. Most Rolex appraisals completed in under 15 minutes.
Bring Your Rolex
Walk in to 30 W. 47th St., Suite 8006 — Mon–Fri 10am–6pm. No appointment needed. Bring box and papers if you have them. ID required.
Expert Evaluation
Our Rolex specialist examines the movement, case, dial, bracelet, and reference number. We check current secondary market comps on the spot.
Firm Cash Offer
We present a firm, competitive offer with full explanation of how we arrived at it. No lowball, no gimmicks. You can negotiate — we welcome it.
Cash on the Spot
Accept and walk out with cash in hand. Same day, no wire transfers, no waiting. Or choose our pawn option and keep the door open to buy back.
Vintage Rolex from the 1950s–1970s command some of the highest premiums in the watch market. Scratches and wear are expected — they don't necessarily hurt the price.
What makes a Rolex "vintage" is generally age over 30 years, and especially pieces from the 1950s and 1970s. Steel sport models and the Paul Newman Daytona are among the most highly sought-after vintage references in existence.
Tropical dials — dials that have changed color over decades from brown oxidation — can dramatically increase value. Gilt dials, "Big Red" Daytona markings, and explorer-style dials from the 1960s are all premium features we specifically look for.
Get a Vintage Rolex AppraisalPresident
Day-Date in gold
Datejust
Steel & two-tone
Daytona
Paul Newman dial
Sea-Dweller
Early references
GMT-Master
Pepsi, Coke, Root Beer
Selling a Rolex Submariner in NYC
The Submariner is the most iconic dive watch ever made and consistently one of the most liquid assets in the secondary watch market. Whether you have a vintage reference from the 1960s or a modern ceramic Submariner, demand is always strong.
We buy all Submariner references — no-date (114060, 124060) and date models (116610, 126610), in steel, gold, and two-tone. "Hulk" green dials, "Kermit" green bezels, and all black references.
How much is my Rolex worth in NYC? +
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Ready to Sell Your Rolex?
Free appraisal, no obligation. Walk in Mon–Fri 10am–6pm.
30 W. 47th St., Suite 8006 · Elevator to 8th Floor · Diamond District