Simple. Transparent.
In & Out in
10 Minutes.
No appointment needed. Walk in with your gold, diamonds, watches, or jewelry — and walk out with cash. Every step explained in front of you before you decide anything.
No surprises, no backroom deals. Here is every step of the process — from the moment you walk in to the moment you walk out with cash.
Walk In — No Appointment Needed
Come to 30 W. 47th St., Suite 8006 — take the elevator to the 8th floor. Open Monday through Friday, 10am–6pm. Bring a valid photo ID and whatever items you want evaluated.
No minimum amount. Whether you have a single gold ring or a full estate collection, we evaluate everything the same way — carefully and transparently.
We Sort & Identify Your Items
Our buyers sort your items by type — gold jewelry, watches, diamonds, coins, silver. We identify brands, hallmarks, and karats on each piece. For watches, we check brand, model, reference number, and condition.
If you have signed or designer pieces — Cartier, Tiffany, Van Cleef & Arpels — we identify those separately because they often command higher values beyond just the metal content.
We Test Purity — In Front of You
Gold and silver are tested using acid testing and XRF (X-ray fluorescence) analysis to verify exact purity. This is done in front of you, openly. You see every reading.
Diamonds are evaluated using professional gemological tools by our GIA-certified gemologists — cut, color, clarity, and carat weight assessed and explained. If you have a GIA certificate, bring it — it often means a higher offer.
We Weigh on DCA-Certified Scales
Every item is weighed on DCA-certified calibrated scales — tested and approved by the NYC Department of Consumer Affairs. The weight reading is shown to you and you can verify it yourself.
We weigh in troy ounces, grams, or pennyweights depending on the item type. All calculations are based on the actual certified weight — no estimates, no approximations.
You See the Full Calculation
Before we make any offer, we show you the live spot price, the certified weight, the purity percentage, and exactly how the offer is calculated. You can verify the math yourself.
For designer pieces and luxury watches, we factor in brand premium, current secondary market demand, and condition — not just metal melt value. We tell you what each component contributes to the offer.
You Decide — No Pressure
You take as much time as you need. Accept the offer, ask questions, or walk away — no pressure, no hard sell. Our goal is a transaction you're comfortable with, not a sale at any cost.
Accept and we pay in cash on the spot — same day, no delays. Decline and we return your items in the same condition. Many clients get an offer, think about it, and come back. That's completely fine.
Our evaluation process is tailored to each item type — not a one-size-fits-all scale reading. Here's how we evaluate each category.
Gold & Silver
Tested by XRF and acid to verify karat/purity, then weighed on DCA-certified scales. Priced at current live spot rate per troy ounce, pennyweight, or gram.
Diamonds
Graded by our GIA-certified gemologists using the 4 C's — Cut, Color, Clarity, Carat. Market demand and certification status also factor into the final offer.
Luxury Watches
Assessed by brand, model, reference number, condition, box & papers, and current secondary market pricing. Rolex, Patek Philippe, Cartier, AP, and more.
Coins & Bullion
Gold and silver coins priced at current spot. Rare and collectible coins evaluated for numismatic premium above melt value where applicable.
Designer & Estate Jewelry
Cartier, Tiffany, Van Cleef & Arpels, and other signed pieces are identified and valued for brand premium — not just melted by weight like most buyers.
Platinum & Palladium
All grades of platinum and palladium evaluated at current market rates. Rings, settings, ingots, and lab equipment all accepted and properly priced.
Why Buyers of New York Pays More
Most people don't realize how much they're leaving on the table when they sell to a pawn shop, mail-in service, or jewelry store. The difference is significant.
We work directly with refineries and jewelry dealers — no middlemen — which means we can pay closer to real market value than anyone who has to resell through a chain.
Get a Free Offer →| Factor | Buyers of New York | Pawn Shop / Others |
|---|---|---|
| Payout Rate | Up to 99% of spot | 20–50% of value |
| Testing Method | XRF + acid, in front of you | Visual or basic acid only |
| Diamond Evaluation | GIA-certified gemologist | Usually none on staff |
| Designer Pieces | Brand premium paid | Melt value only |
| Pricing Basis | Live spot price | Fixed in-house sheet |
| Transparency | Full calculation shown | Offer with no explanation |
| Pressure to Sell | None — walk away anytime | High pressure common |
| Payment | Cash same day | Check or delayed payment |
We Evaluate Brand Value — Not Just Metal Weight
Most buyers will throw your Cartier watch or signed jewelry on a scale and pay melt value. That's a fraction of what it's actually worth. We don't do that.
Our buyers are trained to identify signed pieces, assess brand premium, check current secondary market prices, and factor all of that into your offer. A Cartier bracelet, a Van Cleef necklace, or a rare Patek Philippe is worth far more than its gold content — and we pay accordingly.
Sell Your Watch →Do I need an appointment? +
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Ready? Come In Today.
Free, no-obligation offer. Walk in Mon–Fri 10am–6pm or call ahead.
30 W. 47th St., Suite 8006 · Elevator to 8th Floor · Diamond District