The Oyster Perpetual went from entry-level Rolex to collector phenomenon the day the colored dials dropped. Turquoise "Tiffany blue," coral red, yellow, green, and the confetti Celebration dial turned the humblest Rolex into some of the hottest — and if you own one, you may be sitting on far more than you paid. We track OP colors daily and pay what they actually trade for.
From current production to the vintage references collectors chase — if it says Rolex Oyster Perpetual on the dial, we want to see it.
The 41mm in every dial — with the turquoise "Tiffany" trading at remarkable multiples of retail since its discontinuation, and green and coral close behind.
The 36mm pastels and the party-balloon Celebration dial — genuine collector pieces. Even standard silver, black, and blue 36s trade in a brisk, liquid market.
The 34mm and 28mm OPs and previous-generation references — clean, honest watches with steady everyday demand. All bought, all priced fairly.
OP value splits into two markets: the standard dials, which trade steadily like any modern Rolex, and the discontinued colors — turquoise above all — which trade like collectibles. The gap between those markets is enormous, and it is exactly where uninformed sellers lose money. If your OP dial is anything other than black, silver, or blue, get a specialist number before accepting anyone’s offer. We provide it free.
No appointment needed. Walk in Mon–Fri 10am–6pm — most sellers are in and out in under 20 minutes.
30 W. 47th St., Suite 8006 — elevator to the 8th floor. Bring the watch and a photo ID.
Our Rolex specialists examine the movement, case, dial, and reference in front of you.
A real number built on live secondary-market comps — explained, not mumbled.
Accept and get paid immediately. Prefer a loan? Ask about our collateral option.
Dedicated pages for every major model — or start at our main Sell Rolex NYC page.
The iconic dive watch — ceramic, Hulk, and vintage references.
36 & 41mm, two-tone, Wimbledon and every dial.
Panda ceramics, gold references, and Paul Newman vintage.
The President — gold and platinum, 36 & 40mm.
Pepsi, Batman, Root Beer, and vintage 1675s.
Rolex’s annual calendar — priced by specialists.
Explorer I & II, Polar dials, vintage 1016.
SD43, Deepsea, James Cameron, Double Red.
Platinum bezels, Everose, Oysterflex.
Free appraisal, no obligation. Walk in Mon–Fri 10am–6pm.
30 W. 47th St., Suite 8006 · Elevator to 8th Floor · Diamond District