The Day-Date has been the ultimate status Rolex since 1956 — precious metals only, the President bracelet, and the day spelled out at 12. Because every Day-Date is gold or platinum, every Day-Date carries substantial intrinsic value before the watch market even enters the equation. We price both layers: the metal and the collector demand.
From current production to the vintage references collectors chase — if it says Rolex Day-Date on the dial, we want to see it.
The modern 40mm in yellow gold, Everose, and platinum — including olive-green and ice-blue dials that carry strong collector premiums.
The classic 36mm President. Champagne dials, factory diamond markers, and bark or fluted bezels — the configuration determines the tier, and we identify it precisely.
Pie-pan dial 1803s and early quickset references have a devoted vintage following. Original dials matter enormously — never refinish before selling.
Day-Date offers stack two values: the precious metal itself (weighed and priced off the live gold market — the same live pricing we publish for gold) and the watch’s market position — reference, dial, and condition. Ice-blue platinum dials, factory diamond and stone dials, and clean vintage pie-pans all command premiums above their metal. A buyer who only weighs your President is underpaying you; we price both layers, in front of you.
No appointment needed. Walk in Mon–Fri 10am–6pm — most sellers are in and out in under 20 minutes.
30 W. 47th St., Suite 8006 — elevator to the 8th floor. Bring the watch and a photo ID.
Our Rolex specialists examine the movement, case, dial, and reference in front of you.
A real number built on live secondary-market comps — explained, not mumbled.
Accept and get paid immediately. Prefer a loan? Ask about our collateral option.
Dedicated pages for every major model — or start at our main Sell Rolex NYC page.
The iconic dive watch — ceramic, Hulk, and vintage references.
36 & 41mm, two-tone, Wimbledon and every dial.
Panda ceramics, gold references, and Paul Newman vintage.
Pepsi, Batman, Root Beer, and vintage 1675s.
Rolex’s annual calendar — priced by specialists.
Explorer I & II, Polar dials, vintage 1016.
SD43, Deepsea, James Cameron, Double Red.
Platinum bezels, Everose, Oysterflex.
Colored dials, turquoise "Tiffany," Celebration.
Free appraisal, no obligation. Walk in Mon–Fri 10am–6pm.
30 W. 47th St., Suite 8006 · Elevator to 8th Floor · Diamond District